With an internationally and intellectually diverse population, American University acts as a microcosm of the global community and provides unprecedented access to opportunity in Washington D.C.
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role: designer
Students at American University experience unprecedented access to world leaders and professional learning opportunities while attending classes with a globally diverse student population. They are connected to one another, their classes, and the world.
We proposed extending American University's connectivity into the admissions office by creating the AU Connected Wall where potential students could get a dashboard-like view of what was happening at American. From a running tally of student volunteers to alumni tweets to a live classroom feed, incoming students would feel like they were at ground-zero of this hub of connectivity.
Copywriters: Cory McCall and Anna Hartley
Creative Directors: Jim Walls and Steve Penning