Miami University
Nationally recognized as an outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions.
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role: designer, art director
Before the emphasis on rankings, test scores and research, college was simply about developing solid foundations, bringing together good people, and providing a quality education. Today at Miami University, these values are refreshingly unchanged. For undergraduates, Miami (which has been called a “Public Ivy”) truly exemplifies the ideal college experience — academically, socially, and in every other way imaginable.
We put these values to work in undergraduate admissions materials by creating a viewbook that coached the reader through the process of choosing a college.
Miami is a place where all aspects of college life are lived to the fullest. To capture this spirit my team embarked on a day-to-night photo shoot starting with a morning run and ending with a 90s Night (yes, 90s?!) at the college karaoke bar. The results — for the first time ever 160over90 captured the complete college experience with the authenticity they are know for. And yes, the client let us put it in the viewbook.
Professors at Miami are professors first. Their dedication to teaching connects them to Miami students long after graduation. What better way to engage those grads in giving than to remind them of how valuable that experience was?
Like most universities, Miami struggles with establishing giving relations with young alumni. In the spirit of continuous education we created a final assignment to be handed out to graduating seniors — a guide to being a good alum.
Three booklets cover the basics of giving, engaging with local alumni chapters, and returning to campus. A forth booklet serves as a visual time capsule of the years the graduate spent on campus.
The brand we created extended into athletics where we celebrated all aspects of college sports — from winning a championship to the camaraderie between teammates to cheering in the stands with your dormmates.
Created with 160over90
Copywriters: Jill Spradley and Bradley Failor
Creative Directors: Jim Walls and Brendan Quinn