Interstacks is a system of snap-together electronic blocks that allows users to invent smart devices by connecting them through the visual authoring tool Stackbuilder.
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roles: designer, copywriter
The goal was to position Interstacks as a powerful, yet accessible tool anyone could use to create an internet of their things. Taking a life-style approach to branding a computing product gave us the opportunity to put the people who use that product front and center; thus setting Interstacks apart from competitors such as Arduino and Raspberry Pie.
The concept for the website focused on showing the people using Interstacks and the things they are making followed by information about the product. Our goal was to inspire people to be part of the Interstacks community by showing them how diverse applications of the product could be. We aimed to make Interstacks appealing to people outside the Maker community with a visual look more in line with consumer goods sites than typical maker pages.
Logo Design: Joe Morgano