Martha Stewart launched multiple lines of home decorating products — paint, furniture, lighting — as well as her Crafts line. The company was looking for a campaign that would tie all of these products together.
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roles: art director, designer
What would it look like to take a picture of yourself without you being in it?
It might look like a collection of your favorite things — your favorite colors, favorite glasses, favorite chair, favorite food. Martha Stewart believes that the things you love to live with show who you are. They are little snapshots of your passions, your memories, your hopes, and your imagination. And together, they add up to a portrait of you.
We created a concept book to promote the campaign internally and to serve as a reminder to the multiple product teams represented.
Copywriter: Janelle Asplund
Creative Direction: Elizabeth Talerman, Yael Eisele
Designer: Melanie Weisenthal